On the fence is a good place to start, at least you know where you’re at. For us at Oaks Barn Farm running a sucessful Farm Stay Business requires us to embrace many new skills, we’ve built buildings, played our hands at plumbing, electrics, built roads managed water courses, and are still learning every day about sheep which have an inbuilt desire to get stuck escape and die.
So this social media thing should be easy, we started off by getting some sites up and running and then followed this with attending some really excellent workshops delivered locally and for free.
3 key Sites
Our Twitter account today has 1712 followers we follow 1929 chosen accounts using a number of free tools to measure our reach including CrowdFire,SumAll and Tweetdeck.
We find Twitter a fantastic tool to reach a large audience, and encourage our guests to share photos of their Farm Stay with us. We use lists to manage the key groups of people for example Press & Media, Tweet Hours etc
Our LinkedIn site is great for business to business leads, we find business via commercial routes and have secured a number of long term stays during our out of season periods through LinkedIn, look at posting to groups with similar interests to further your reach.
We also have a dedicated company page which we are keen to extend to new followers, you can find us here: Oaks Barn Farm On LinkedIn
By far this is the Farms fastest growing site with 2058 followers to date, we use individual boards to inspire our guests on places to eat, visit and enjoy. Our meat sales have their own board and we try to inspire our meat customers with our recipe board. Pinterest is like our shop window to the world. You can share video, blog posts, and we even have a social media board. Take a look in our window and feel free to follow one or all of our boards: https://uk.pinterest.com/oaksbarnfarm/boards/
There are more than 3 key sites, but I hope in reading a little insight into these you will be thirsty for more and get off that fence and see what lies in the field next door.
Finally one must do get yourself an about.me page, here you can share all of your social networks in one place, its the business card of the future, so I will leave you with ours: https://about.me/oaksbarnfarm
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